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PPC Advertising on
Mar 1st, 2012 |
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The ever-increasing complexity of PPC advertising has made it necessary for businesses to engage the expertise of reputable search Internet marketing companies, such as Small Business Online Coach in Toronto, ON, to manage their PPC accounts. This is important if you hope to improve your PPC campaign?s return-on-investment (ROI). PPC management companies normally focus on reducing your advertising costs and stretching your PPC budget much further than you would have done it working on your own. They also provide significant savings in time and staff costs as they monitor your accounts closely every single day giving you time to concentrate on other matters.
Benefits Of PPC
Pay Per Click (PPC) is an online advertising tactic where a business in a certain niche pays a small amount each time its ad is clicked. Google?s AdWords is one of the leading advertising networks where advertisers define just how much they are prepared to pay for each click through a bidding process. PPC is a more practical way of promoting your business because you only pay each time your ad is clicked rather than by the number of times the ad is displayed.
With PPC advertising you can track the number of clicks each ad gets and the number of conversions it achieves. This will help you figure out which ads are performing well and those with little if any ROI.
How To Get High Click-Through Rates
To get the most out of PPC advertising you will need to increase the click-through rate of your ads. Click-through rate or CTR is essentially a percentage of folks that view and then click on your advertisement.
There are many things you?re able to do to improve your click-through rate. The following actions will significantly boost your ads click-through rate.
? Find the right keywords
The Google Keyword Tool is a great help to identify targeted and relevant keywords for your business. Use keywords that consumers search for in order to achieve a high CTR for your campaign.
? Write relevant ads
Do a research on Google to determine which ads are in the first to the third position as these are ads with the highest CTR. Find out what keywords your competitors in these positions are using. Most significantly, use your main keywords in the title and you will experience a major improvement in your ads CTR.
? Organize your ads in groups
Make sure you set up well organized ad groups to reduce dumping keywords in one ad group. Create ad groups for each category or niche you?re doing work in. This tends to improve your click-through rate considerably.
? Bold your ads
This might appear to be a simple thing to do but it makes a great difference in visibility of your ads. It can also help in making your ads jump out over your competitors? ads, increasing click-through rates along the way. For instance, when a user searches for ?golf club distances tips? and your ?golf club distances experiences? ad written in bold will likely be clicked first.
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