MTV Takes The Beta Label Off Its Music Meter App For Finding New Artists

MTV is unveiling an update to its Music Meter mobile app today. This is version 2.0, and also the first version to abandon the "beta testing" label, suggesting that MTV has worked out any early kinks ? and is ready to make money. The app first launched in March 2011 as the mobile equivalent of MTV's Music Meter website. The goal is to track the online buzz for musicians, and to use that data to create a daily ranking that helps fans find new music. If you see an artist who interests you, the app offers songs, photos, and videos, as well as news and a brief biography. Senior Director of Product Development Mark Mezrich calls it an "artistic snacking" experience that should give you everything you need to get acquainted with a musician. Nor is that snacking limited to the daily list ? Mezrich says there are more than 1 million artists in the system.

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